Visual language, photo shoots, picture editing
How do you visualise the values “simple”, “fast” and “personal”? We answered this question when we designed the new visual language for GRENKE AG. We then organised and supervised multiple shoots. The aim was to visualise the different departments by means of a uniform and expressive visual world.
Companies grow, evolve or reposition themselves. We have adapted our client’s visual language to the new requirements, thereby making the changes in the company tangible. The new visual language of GRENKE AG is characterised by modernity, openness and visionary entrepreneurship.
The company was founded by Wolfgang Grenke in 1978 and gradually evolved into a group of companies that operates in 31 countries all over the world. The company focuses primarily on financial solutions in the areas of leasing, banking and factoring for small and medium-sized companies.