Design, illustration
Pictograms are a simplified form of communication. Reducing the element to its basics makes it easier to understand. We developed an individual pictogram system for our client that matches the company’s corporate design and is used across different media.
Our client is present with its products in 33 countries. All advertising material is translated into up to 41 languages, but not our pictograms. Despite the great variety of pictograms used for visualising different applications, they are understood everywhere, from Australia to Canada.
The company was founded by Wolfgang Grenke in 1978 and gradually evolved into a group of companies that operates in 33 countries all over the world. The company focuses primarily on financial solutions in the areas of leasing, banking and factoring for small and medium-sized companies.
